We created our pretzels in the style of East Coast pretzels specifically the Philly style we grew up loving. Not only are Philly pretzels twisted in an unique oblong / squished shape compared to traditional twisted pretzels – they also have a dense, chewiness similar to a bagel.

Since moving to Los Angeles 30 years ago, we could not find any ‘real’ soft-pretzels and took up the challenge to create a Philly style, salted lye pretzel that could pass our taste test!

We think we have achieved our goal – and so do our customers.  Give our pretzel a try and let us know what you think.

Soft-pretzels should not be a specialty food served at restaurants for up to $10.  You should not have to go to a mall to get a sugary piece of bread being sold as a soft-pretzel. Soft-pretzels should be available on every corner and we are on a mission to make this a reality.

We make our soft-pretzels with only 4 ingredients; flour, yeast, salt and water and then we dip them in a sodium hydroxide (lye) solution before baking.  And that’s it!  No oil. No butter. No sugar.